our mission:
to enable the best of business.

We’re on a mission to help business owners understand and use financial data to improve their businesses and the lives it impacts because we believe in the following:

Business is a mechanism we all have to create better futures for our families and the broader community while thriving through a fulfilling standard of living.

Businesses are often passion projects turned profit generators, and we are here to help you achieve what you want from this in life. There, therefore, isn’t a job you’d rather do, and you have a passion to make this business work.

We’re here to help your business count.

our story

Since 2011 we’ve been helping to lead the way in helping owners better understand where their business is and where it is going, both personally and professionally.

Way before then, we were sold on the impact business can make; we realised that accountants hold the key to translating how a business is actually doing, we work with people like you, and we always look to make sure we can give the best insights. This is being different in the name of improvement!

We passionately believe a business should know how much cash it has and needs to make its plans happen and its people to engage in leading a meaningful life.

At the core of what we do is a love for business and the belief that it can be a force for good when we take a more balanced approach - remembering people, the planet and profit.

Business is personal.

Lauren and Alex together in 2018

sustainable and proud of it

At the heart of any successful business is sustainability. Through our experience, this is a magical combination of motivated people and minimal environmental impact.

Like so many things, this requires an investment of time and money.

Ultimately cash flow happens when you’re getting paid correctly for your goods and services and paying the correct taxes.

We work with people who are only too happy to pay taxes when they are correct, happy that it is their fare share and forewarned is forearmed.

As a small business, we often underestimate the impact we can have through our often limited resources. Having gone through the b-corp business impact assessment, we can highly recommend this as a place to start for businesses committed to improving.

our team