our mission:
to enable the best of business.

We’re on a mission to help business owners understand and use financial data to improve their businesses and the lives they impact.

Business is a mechanism we all have, to create better futures for our families and the broader community.

We know many businesses are often passion projects turned profit generators. We’re entrepreneurs at heart, and our passion to make your business work with you, not against you, sets us apart in the industry. We love numbers, but with the curiosity and foresight to understand them in our ever-changing times.

If you’re ready to welcome in guidance and support to take your business to new heights, we’re ready too.

We’re here to help your business count.

our story

Since 2011 we’ve been helping to lead the way in helping owners better understand where their business is and where it is going, both personally and professionally.

Way before then, we were sold on the impact business can make; we realised that accountants hold the key to translating how a business is actually doing. We work with people like you, and we always look to make sure we can give the best insights. This is being different in the name of improvement!

We passionately believe a business should know how much cash it has, to make its plans happen and its people to engage in leading a meaningful life.

At the core of what we do is a love for business and the belief that it can be a force for good when we take a more balanced approach - remembering people, the planet and profit.

Business is personal.

Lauren and Alex together in 2018

sustainable and proud of it

At the heart of any successful business is sustainability. Through our experience, this is a magical combination of motivated people and minimal environmental impact.

Like so many things, this requires an investment of time and money.

Ultimately, cash flow happens when you’re getting paid correctly for your goods or services and paying the correct taxes.

We work with people who are only too happy to pay taxes when they are correct, happy that it is their fair share.

As a small business, we may underestimate the impact we can have through our often limited resources. Having gone through the b-corp business impact assessment, we can highly recommend this as a place to start for businesses committed to improving their footprint to leave a sustainable legacy.

our team